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March Recap: Rebuilding My Social Media Presence

After nearly two years away, I’m officially rebuilding my social media presence and growing Investing On The Go across multiple platforms.. Social media plays a crucial role in driving traffic to my website, engaging with my audience, and ultimately building long-term success.

However, regaining momentum after stepping away is no easy task. Algorithms shift, audiences evolve, and consistency is more important than ever.

This post tracks my first full month back, providing a baseline for future growth. Whether you’re a content creator, entrepreneur, or someone looking to rebuild an online presence, tracking progress is essential.

By monitoring key metrics like subscriber growth, engagement rates, and website traffic, I can adjust my strategy, identify what’s working, and optimize my content moving forward.

Key Takeaways

Consistency is key when rebuilding social media momentum—regular posting and engagement drive growth.
YouTube watch time and audience retention are crucial metrics for long-term success.
Website traffic insights help determine which content attracts visitors and converts them into loyal readers.
Engagement matters more than just follower count—likes, shares, and interactions signal a growing community.
Tracking progress helps refine strategy by identifying what’s working and what needs improvement.

🔹 Why I Took a Break from Social Media

In 2023, my primary focus was on my IT position, and I also started streaming full-time on YouTube and Twitch. I successfully grew my channel to over 3,000 subscribers, but balancing this with my career left little time for my financial content.

Then, in 2024, an unexpected injury changed everything. While out with my family, my right leg—previously operated on—slipped, and I ruptured my right upper quad muscles.

This landed me in bed for three months, followed by crutches during my recovery. During this time, I completely stepped away from social media, content creation, and my financial pursuits to focus on healing, exercise, and my W-2 job.

In February 2025, I was laid off from my IT role. While this was a major transition, it also presented a unique opportunity. I could now fully commit to rebuilding my social media presence and focus on my financial brand and gaming content.

My goal is to grow both simultaneously, leveraging AI tools to streamline content sharing and engagement across platforms.

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🔹 YouTube Growth: Subscribers, Views & Watch Time

YouTube remains one of the most powerful platforms for content creators. Here’s what I tracked in my first full month back:

Subscribers: 5790 (Starting) → 5800 (Ending) (+10 gained)
Views: 3022 (+19%)
Watch Time: 167.2 hours
Top-Performing Video: [Why I Am Selling My Silver At New Highs Now]

🔹 Website Traffic: Views, Visitors & Engagement

Driving traffic to InvestingOnTheGo.com is a key focus, and here’s what my site analytics show for the month:

Total Views: 392 (+588%)
Unique Visitors: 259 (+600%)
Likes & Comments: 14 (+100%)
Referral Traffic: Facebook (+100%)

Below you can see the large jump prior to refocusing on my website.

🔹 Facebook Growth: Followers, Reach & Interactions

Facebook offers strong engagement and audience reach. This month, I tracked:

Followers: 520 (Starting) → 521 (Ending) (+1 gained)
Total Views: 1,153
Reach: 231 people
Content Interactions: 50 likes, shares, comments
Link Clicks: 2

🔹 Pinterest Growth: Followers, Monthly Views

Pinterest offers direct engagement to website. This month, I tracked:

Followers: 57 (Starting) → 521 (Ending) (+1 gained)
Total Views: 1.72k (+2124%
Engagements: 68 (+6600%)
Outbound Clicks: 28

Instagram Performance: Followers & Shares

Instagram is a highly visual platform, and engagement is key. My first-month results:

Followers: 670 (Starting) → 680 (Ending) (+13 gained)
Total Views: 1,969 (+2,275%)
Content Interactions: 149
Content Shared: 89 times

🔹 Threads: A New Platform for Engagement

Threads is still new for me as of 3/2/25 and an experiment for me, and while growth here is slower, I’m tracking:

I’m not sure yet how to gather other metrics for this platform outside of followers.

Followers: 0 (Starting) → 111 (Ending)

🔹 Tools I’m Using to Grow

Since my return, I’ve been more intentional about tracking my earnings and expenses from content creation. I use SoFi Money to get a 3.80% APY on my Savings and to monitor my finances, ensuring I stay on top of both revenue and investments.

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Final Thoughts & Next Steps

Rebuilding social media takes time, but tracking these numbers will help me optimize my content strategy.

Over the next few months, my focus will be on consistent posting, engagement, and testing different content types to see what resonates best with my audience.

If you’re also working on growing your online presence, I’d love to hear about your strategies and results! Drop a comment below or connect with me below through my Social Links.

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