How to Create an Automated Email Campaign in Mailchimp

You’ve grown subscribers, for our next step we are going to cover how to create an automated email campaign in Mailchimp

With a campaign, you’ll be able to send automated emails to your subscribers anytime, create landing pages, track posts across the social accounts, and more.

Below we are going to start by creating a campaign to send an automated email to your subscribers every time you publish a new post.

If you’re feeling a bit lost, you may not have read my first article on How To Add MailChimp To WordPress Blog in 2020

I recommend going back, it covers how to sign up for Mailchimp FREE and setting up a Subscription Box to the Sidebar.

STEP 1 SET UP YOUR FIRST MAILCHIMP CAMPAIGN

While logged on MailChimp and on your dashboard, click on the Create a Campaign.

Select Email, here we will be able to send out automated or regular emails

Select Automated, because we are going to send automated emails.

Next, select Share blog updates, we are going to be sending new posts straight to subscribers inboxes.

Now, you will be asked to name your campaign.  You can leave it as default or name it as you would like and click on Begin.

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STEP 2 SET UP YOUR WORDPRESS RSS FEED

Enter the feed URL, select the time and days to send the automated email
Tip: Your feed URL will look like this: https://yourwebsitename.com/feed

After you click the Next button, you will have to choose your target audience.
Tip: I selected the Entire audience, but you can send it to any segment.

After you have selected your audience, you will need to configure your campaign info.

I selected the options to Use Conversations and Personalize because I felt it gave it a more personal experience.

Once you have filled everything out, select Next.

STEP 3 SET UP YOUR MAILCHIMP AUTOMATED EMAIL

Here you will see different email templates, check them all out, and select one when you have decided.

Now you are ready to configure your email template by adding your logo and post information.

You can even send a test email to your email address to preview, select Preview and Test, and select Send a test email.

Once your email template is complete, and you have reviewed and tested your email, click on the Next and Start RSS to start your very first email campaign

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CONCLUSION

You are all set to begin sending out your post updates via your campaign.

With a campaign, you’ll be able to send automated emails to your subscribers to keep them informed of your blog’s latest updates.

This is important because once 70-80% of users visit your site, they will never come back.

This is why setting up a MailChimp campaign on your site is an important step to keep in touch and promote your content.

I hope this article has helped you in creating an automated email campaign in Mailchimp

If you have any questions or suggestions, please feel free to let me know in the comment section below.

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